Design Thinking is more than just a set of tactics to be carried out, but rather a new ecology of mind. While grounded in business-minded rationality and operating within a defined set of constraints, it also contains an emotional/intuitive component...

Design Thinking is a way to create the future, to enter into new markets, new strategies, new brands, new applications for technology, new ways of connecting with customers and new partnerships that creates value in our world. Voir l'article entier!

Firms need to THINK SYSTEMS with a deep immersion into the topic. Here's an example of one of them. Google eBooks is about setting free all of the different ways of reading a book : laptop, tablet, smartphone. Check the article and VIDEO!

Design Thinking means taking a broader look. Design methods can be applied to any problem: organizational structure, factory floors, supply-chain management, business models, and customer interaction. View the whole article!